A leading global hospitality group hosted a groundbreaking Leadership & Commercial Conference, bringing together property managers, sales directors, and brand leaders to connect, align, and share insights. Tasked with transforming this gathering, a creative agency, alongside Architex, was entrusted with reimagining the event to elevate engagement and create immersive, brand-centric experiences for each participant.

The partnership between Architex and Aspen Institute was born out of a desire to have higher-quality events, specifically with a focus on the increasing demand for hybrid and virtual spaces. What started as one-off contracts for high-priority events has turned into a multi-year partnership where Architex has become their in-house event team, offering a range of services from a simple in-person meeting to multi-day events requiring broadcast from multiple venues.

“Every brand has a story. A reason for being. A vision for moving forward. Sharing your story and vision is where Heroic comes in.” The...

Architex partners with Imagination Creative Agency to produce an installation for Jaguar at the NBA All-Star Game.