Heroic Partnership

“Every brand has a story. A reason for being. A vision for moving forward. Sharing your story and vision is where Heroic comes in.”

The Power of Partnership

As a production company that prides itself on amplifying clients’ messages, the partnership between Architex and Heroic feels natural, symbiotic, and purposeful.

With a 20+ year track record, Heroic Productions isn’t just another AV company. Based in Minneapolis, MN, but with a national footprint, they’re a full-service Audio/Video event production powerhouse providing stellar in-person and award-winning hybrid and virtual events with their trained labor and in-house gear.

Although Heroic and Architex have only collaborated twice thus far, we are eager to continue to work together in the future. Each production has provided unique challenges with discrete designs and needs.

A Strong Start

Our partnership began with a one-day conference focused on U.S. National Defense, hosted in St. Paul. The stakes were high: a room filled with leaders and strategists discussing the ever changing international and political landscape and to ideate about how to stay ahead of the curve in defense strategies and technologies. The turnaround was tight—just five weeks from ideation to execution. With a clear budget and strong creative direction, we handed Heroic the reins, with oversight from Architex Director of Production and event Show Caller Rachael Albert.

Within hours, Rachael and Michael, Heroic’s project manager, felt like they had known each other for years. Heroic designed a ballroom for this in-person event that had simple elegance, providing an elevated and non-flashy experience for attendees. It was sleek. It was smart. It worked.

The Next Level

The success of this event led Architex to partner once again with Heroic, this time in Minneapolis, MN, to produce Intimacy Directors & Coordinators’s first-ever Intimacy Professional Summit.

When originally pitched, Architex designed a high-impact design that combined theatricality with function. Heroic delivered a quality proposal that answered the call.

Due to the nature of a first-time event, we had a lengthy ideation and design period of 10 months, leading Heroic to reimagine the design multiple times with Architex and our event partner, 3 Pillars, until the tech specs aligned with the organization’s vision of a hybrid simulcast event. This literally flipped our initial concept and felt aligned with the storytelling of the event.

With further proof of concept, the load-in, onsite production, and load-out was extremely smooth and lightened the load for everyone involved. In the end, our partnership supported and successfully launched a client’s first-time event; fostering community and professional development.

Looking Ahead

Flexible, hard-working, and amiable, Heroic is a wonderful event partner. Whether you’re hosting 30 guests in a breakout room or orchestrating a 3,000-person hybrid experience, Heroic brings the same energy, creativity, and care.

Architex has a number of favorite vendors; we look to create mutually beneficial relationships by putting the right people together in the right spaces. We look forward to many more partnerships!

Head on over to Heroic-Productions.com to peruse their offerings. Is Heroic the vendor you want us to manage? Let’s work together to devise your next event!