A leading global hospitality group hosted a groundbreaking Leadership & Commercial Conference, bringing together property managers, sales directors, and brand leaders to connect, align, and share insights. Tasked with transforming this gathering, a creative agency, alongside Architex, was entrusted with reimagining the event to elevate engagement and create immersive, brand-centric experiences for each participant.

The partnership between Architex and Aspen Institute was born out of a desire to have higher-quality events, specifically with a focus on the increasing demand for hybrid and virtual spaces. What started as one-off contracts for high-priority events has turned into a multi-year partnership where Architex has become their in-house event team, offering a range of services from a simple in-person meeting to multi-day events requiring broadcast from multiple venues.

Architex partners with Imagination Creative Agency to produce an installation for Jaguar at the NBA All-Star Game.

Working abroad presents many challenges. While considering the usual factors to producing an event away from our home base, we also have...