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Broadcast vs. Platform: Virtual Events Explained

Digital events have two main elements, both of which Architex designs and manages: the 'BROADCAST' and the 'PLATFORM'.

Here's a quick video that has some valuable (and only slightly outdated) information:


The 'broadcast' portion of a digital event is similar to what you'd see on a screen at an in person event. It can be as simple as just a webcam feed, or can include titles, graphics, multiple cameras, videos, and more.

With behind-the-scenes communication between operators and state of the art remote video switching capability, we can help you create a studio broadcast to showcase your message. Lower thirds titles, panels in PIP windows, live audience Q&A, all to a cued program.

All the complexity you can expect at the largest screen at the biggest event can be "made for TV" and viewed by your attendees from the comfort of their home via a platform... keep on reading!


The 'platform' is where attendees will interact with your event, with your broadcast(s), and with other attendees. There are three main categories of platforms:

Meeting room platforms: Zoom, Microsoft Teams, Google Meet, GoToMeeting, etc.

Primary uses: Interactivity, all attendees live on camera/video together, breakout rooms, etc.

Single Broadcast (and Webinar) platforms: IBM Media, YouTube, Zoom Webinar, BigMarker, Webex, etc.

Primary uses: A small number of presenters to any number of attendees, attendees are not live on audio/video

Event platforms: Hubilo, Pathable, Hopin, Cvent, Bizzabo, OpenWater, vFairs, etc.

Primary uses: Conferences, events with multiple sessions, vendor fairs, etc.

Take a look at our two examples:

Of course, we can simultaneously stream broadcast to multiple platforms as well, which can help with social platform integration into your event, streaming to platforms like YouTube, Facebook, Twitter, LinkedIn, and even embedding live streams into your own website.

We can help choose, design, and manage the platform(s) that are right for your event.

Replicate and enhance the elements that make in-person events successful and don't miss a beat in your event plans.


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